lb98 Privacy Policy

lb98 is an online betting and casino platform serving players primarily located in Bangladesh. We are committed to handling all personal data with transparency, integrity, and care. This Privacy Policy applies to all users of the lb98 website, mobile interface, and any associated services operated under the lb98 brand.

This document should be read alongside the lb98 Terms & Conditions, which govern your overall use of the lb98 Platform. In the event of a conflict between this Privacy Policy and the Terms & Conditions on matters of data protection, this Privacy Policy shall prevail.

Effective Date: This Privacy Policy is effective as of January 2026. It supersedes all previous versions of the lb98 Privacy Policy.

Scope: This Policy covers personal data collected through the lb98 website (lb98.io), through Account registration and management, through your use of betting and gaming services, and through any communications you initiate with lb98's support team.

lb98 collects personal data in several categories depending on how you interact with the Platform. The categories of personal data we may collect are described in the table below:

We do not collect sensitive personal data categories (such as racial or ethnic origin, political opinions, religious beliefs, or biometric data) unless specifically required by applicable law or regulatory guidance.

lb98 collects personal data through the following channels and mechanisms:

• Direct Registration: When you create an lb98 Account, you provide identity, contact, and financial data directly through the registration form.
• KYC Submissions: When you complete our identity verification process, you submit documentation such as a national identity card, passport, or utility bill.
• Payment Transactions: When you make a deposit or withdrawal via bKash, Nagad, Rocket, Upay, or bank transfer, we receive transaction data from the relevant payment processor.
• Platform Interaction: Your activity on the lb98 Platform — including bets placed, games played, and pages visited — is automatically recorded in our systems.
• Cookies and Tracking Technologies: Our Platform uses cookies, local storage, and similar technologies to collect technical and usage data. For full details, see Section 7 of this Policy.
• Customer Support: When you contact lb98 via live chat or email, we collect and retain the content of your communications and any personal data you share in those interactions.
• Third-Party Sources: We may receive data about you from identity verification service providers, fraud prevention agencies, and payment processors where this is necessary for compliance or security purposes.

lb98 uses the personal data we collect for the following purposes:

• Account Management: To create, maintain, and administer your lb98 Account, including processing login requests, updating account preferences, and managing Account closure requests.
• Service Delivery: To provide you with access to cricket betting markets, live casino games, slots, and all other features available on the lb98 Platform.
• Payment Processing: To process deposits and withdrawals in Bangladeshi Taka (৳ BDT) via your chosen payment method, and to maintain an accurate record of all financial transactions associated with your Account.
• Identity and Age Verification: To verify that you are who you claim to be and that you meet the minimum age requirement of 21 years, in accordance with our KYC obligations.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent transactions, money laundering, unauthorised Account access, and other prohibited activities as defined in the lb98 Terms & Conditions.
• Responsible Gaming: To monitor gameplay patterns that may indicate problem gambling behaviour and to apply responsible gaming tools where appropriate, including deposit limits and self-exclusion measures.
• Customer Support: To respond to your enquiries, resolve disputes, and maintain records of support interactions for quality assurance and compliance purposes.
• Marketing Communications: Where you have given your consent, to send you information about lb98 promotions, bonuses, seasonal offers (including BPL season specials, Eid reload bonuses, and Pohela Boishakh free bets), and new Platform features.
• Legal and Regulatory Compliance: To comply with applicable laws, regulatory requirements, and lawful requests from competent authorities.
• Platform Improvement: To analyse usage patterns, conduct A/B testing, and improve the functionality, performance, and design of the lb98 Platform.

lb98 processes your personal data on the following legal bases:

• Contractual Necessity: Processing is necessary to perform the contract between you and lb98 — specifically, to provide the betting and gaming services you have registered to use, to process payments, and to manage your Account.
• Legal Obligation: Processing is required to comply with lb98's legal and regulatory obligations, including anti-money laundering (AML) requirements, Know Your Customer (KYC) obligations, and the retention of financial records.
• Legitimate Interests: Processing is necessary for lb98's legitimate interests in fraud prevention, platform security, responsible gaming oversight, and service quality improvement — provided those interests are not overridden by your fundamental rights and freedoms.
• Consent: For marketing communications and for the use of non-essential cookies, lb98 relies on your freely given, specific, and informed consent. You may withdraw your consent at any time without penalty.

lb98 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection obligations:

• Payment Processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank (DBBL), BRAC Bank, and City Bank receive the minimum data necessary to process your deposits and withdrawals. Each processor is bound by their own privacy and security standards.
• Identity Verification Providers: Third-party KYC service providers may receive identity documentation and related data to carry out verification checks on lb98's behalf.
• Game Studio Partners: Game providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive session and technical data necessary to deliver their games on the lb98 Platform. These providers operate under their own privacy and data security frameworks.
• Fraud Prevention Agencies: We may share technical and transactional data with specialist fraud prevention services to detect and prevent financial crime.
• IT and Platform Service Providers: Cloud hosting, platform infrastructure, and analytics service providers may process your data as data processors acting on lb98's documented instructions.
• Legal and Regulatory Authorities: We may disclose personal data to law enforcement, regulatory bodies, or other government authorities where required by applicable law, court order, or where lb98 reasonably believes disclosure is necessary to protect the rights, property, or safety of lb98, its players, or the public.
• Business Transfers: In the event that lb98 undergoes a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. We will notify affected players before any such transfer takes place and before their data becomes subject to a different privacy policy.

All third parties with whom lb98 shares personal data are required to maintain appropriate technical and organisational security measures and are permitted to use the shared data only for the specific purpose for which it was shared.

The lb98 Platform uses cookies and similar technologies to improve your experience, maintain session security, and gather anonymous usage analytics. The types of cookies used on the lb98 Platform are as follows:

• Strictly Necessary Cookies: These cookies are essential for the lb98 Platform to function correctly. They enable core functions such as session authentication, Account login state, and secure payment flows. These cookies cannot be disabled without impacting Platform functionality.
• Performance and Analytics Cookies: These cookies collect anonymous information about how visitors use the lb98 Platform, including which pages are visited most frequently and whether users encounter error messages. This data helps lb98 improve Platform performance and user experience.
• Functional Cookies: These cookies allow the lb98 Platform to remember choices you make, such as your preferred language setting or last visited game category, to provide a more personalised experience.
• Marketing and Targeting Cookies: With your consent, lb98 may use cookies to deliver promotional content relevant to your interests, including information about new betting markets, bonus offers, and seasonal promotions.

You may control cookie preferences through your browser settings. Please note that disabling certain categories of cookies may affect the availability or functionality of specific features on the lb98 Platform. Strictly necessary cookies cannot be disabled via browser settings without disrupting your use of the Platform.

lb98 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following general retention guidelines apply:

• Account Data: Retained for the duration of your active Account plus a minimum of five (5) years following Account closure, to comply with AML record-keeping requirements.
• Transaction and Financial Records: Retained for a minimum of five (5) years from the date of the transaction, in accordance with financial compliance obligations.
• KYC Documentation: Retained for a minimum of five (5) years following completion of the verification process or Account closure, whichever is later.
• Support Communications: Retained for three (3) years from the date of the last interaction, unless a longer retention period is required for ongoing dispute or compliance purposes.
• Technical and Usage Data: Retained for up to twenty-four (24) months from collection, after which it is anonymised or deleted.
• Marketing Consent Records: Retained for the duration of your marketing consent plus two (2) years following withdrawal of consent, to demonstrate compliance with consent obligations.

When personal data is no longer required, lb98 will securely delete or anonymise it in accordance with industry-standard data destruction practices.

9.1 Technical Measures. lb98 implements industry-standard technical security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include Transport Layer Security (TLS/SSL) encryption for all data transmitted between your device and lb98 servers, encryption of sensitive data fields at rest, and role-based access controls that limit internal access to personal data on a strict need-to-know basis.

9.2 Organisational Measures. lb98 maintains internal data protection policies and procedures, conducts regular security assessments of its systems and infrastructure, and requires all staff and contractors who handle personal data to complete data protection training.

9.3 Payment Security. All financial transactions processed through the lb98 Platform — including deposits and withdrawals via bKash, Nagad, Rocket, and Upay — are handled through secure, encrypted payment channels. lb98 does not store full payment method credentials on its own servers.

9.4 Data Breach Response. In the event of a personal data breach that poses a risk to your rights and freedoms, lb98 will take immediate steps to contain and investigate the breach. Affected players will be notified without undue delay where the breach is likely to result in a high risk to their personal data.

As a player on the lb98 Platform, you hold the following rights in relation to your personal data. To exercise any of these rights, contact lb98 at [email protected] with the subject line "Data Rights Request":

• Right of Access: You have the right to request a copy of the personal data lb98 holds about you, together with information about how that data is processed.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data lb98 holds about you.
• Right to Erasure: In certain circumstances, you have the right to request that lb98 delete personal data it holds about you. This right is subject to lb98's legal and regulatory obligations to retain certain records and may not apply where data is required for the establishment, exercise, or defence of legal claims.
• Right to Restriction of Processing: You have the right to request that lb98 restrict the processing of your personal data in defined circumstances — for example, where you contest the accuracy of data held, or where you have objected to processing and a determination is pending.
• Right to Data Portability: Where lb98 processes your personal data on the basis of your consent or for the performance of a contract, and that processing is carried out by automated means, you have the right to receive your data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to lb98's processing of your personal data where that processing is based on legitimate interests, including profiling for marketing purposes.
• Right to Withdraw Consent: Where lb98 processes your data on the basis of your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

lb98 will respond to all data rights requests within thirty (30) calendar days of receipt. Where a request is particularly complex or where lb98 has received a high volume of requests, this period may be extended by a further two months, with written notification provided to you.

11.1 Age Restriction. The lb98 Platform is strictly restricted to individuals aged 21 years and above. lb98 does not knowingly collect personal data from individuals under the age of 21. If lb98 becomes aware that personal data has been collected from a minor, that Account will be immediately suspended and the personal data deleted, with any deposits refunded to the originating payment method where technically possible.

11.2 Parental Responsibility. Parents and guardians are responsible for ensuring that minors in their care do not access the lb98 Platform. If you believe that a minor has created an Account on lb98 using false information, please contact us immediately at [email protected] so that we may take the appropriate action.

The lb98 Platform may contain references to third-party game providers, payment processors, and sports data partners. These third parties operate under their own privacy policies and data protection practices, for which lb98 accepts no responsibility. lb98 encourages you to review the privacy policies of any third-party service providers whose services you use in connection with your lb98 Account.

lb98 does not endorse or make representations about the data protection practices of any third-party provider. Your interactions with third-party services — including bKash, Nagad, Rocket, Upay, Pragmatic Play, and Evolution Gaming — are governed by those providers' own terms and privacy policies.

13.1 Right to Update. lb98 reserves the right to update or amend this Privacy Policy at any time to reflect changes in data protection law, regulatory guidance, or lb98's data processing practices. All revised versions will be published on this page with an updated effective date.

13.2 Notification of Material Changes. Where changes to this Privacy Policy are material — meaning they significantly affect how your personal data is collected or used — lb98 will notify you by displaying a prominent notice on the lb98 Platform or by sending a notification to the email address registered to your Account, at least fourteen (14) days prior to the changes taking effect.

13.3 Continued Use. Your continued use of the lb98 Platform following the publication of an updated Privacy Policy constitutes your acknowledgement of the revised terms. If you do not agree to the revised Privacy Policy, you should cease using the Platform and contact lb98 to request Account closure.

If you have any questions, concerns, or requests relating to this Privacy Policy or to lb98's handling of your personal data, please contact the lb98 Data Support team through the following channels:

• Data Support Email: [email protected] (plain text — not a clickable link)
• Subject Line: Please use "Privacy Policy Query" or "Data Rights Request" as applicable
• Live Chat: Available 24 hours a day, 7 days a week via the lb98 Platform
• Response Target: lb98 aims to respond to all privacy-related enquiries within 24 hours during standard operating hours (00:00 – 24:00 BST, UTC+6)

lb98 takes all data protection enquiries seriously and is committed to resolving any concerns about your personal data promptly and fairly.